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ONE-TIME OFFER TO BUILD YOUR BRAND!

Before you do your content, you need a strong brand.

BRAND BUILDING BUNDLE

Build a standout, sell-out brand like Bossy.! Through video lessons and interactive homework, you’ll learn to niche down, define your dream audience, uncover your special sauce and create a Bossy.-sized brand that cuts through the noise.

PSA: This is your ONLY chance to take up this offer.

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A VIDEO + WORKSHEET BUNDLE FOR SMALL BUSINESS OWNERS THAT REFUSE TO BLEND IN.

THAT'S ME!

BUT WHY DO I NEED A BOLD BRAND?

I started Bossy. just like everyone else: in my spare room, with zero clients, and no idea how I would stand out from the crowd. That was until I learned to niche down, stand out and design a big, bold brand. Once I cracked the code? My business felt like me, I grew a community, I became better known in my space, my content improved and I made more sales.

This bundle will help you:

Understand what a bold brand is and how it can change your business and life
Niche down your specialty, service offering or something else, so you can stand out in your space
Profile your dream customer or client, and start speaking to them (hello, better community and more sales!)
Get clear on your special sauce (using my own formula) and points of difference that will become the foundation of your brand
Analyse your competition and uncover missed opportunities you can capitalise on in your industry
Define your brand personality traits that will guide everything from your business model to ongoing content to big decisions
Design your own bold brand from scratch, using Bossy.’s own step by step process

If you’re launching a new business, feel like your brand doesn't match your personality, or you’re struggling to get the results you want, this one’s for you.

SIGN ME THE F*CK UP

EARN YOUR BACHELOR OF STANDOUT BRANDS, WITH THIS SPECIAL MODULE STRAIGHT FROM BOSSY. COPY COLLEGE.

Aka, our much-loved, varsity-themed brand building, tone of voice and copywriting course for small business owners. This is your ONLY chance to access the module outside of BCC!

WHAT YOU'LL LEARN:

LESSON #1

AUDIENCE ANALYSIS + NICHING DOWN

Where is your audience hanging out, and how can we grab their attention? Deep dive into what makes them tick — and what has them lying awake in their dorm every night.

I’ve heard it millions of times before: students and clients that believe ‘everyone’ is their audience. The truth? You can’t please everyone — you’re not happy hour. It wasn’t until I learned the power of niching down and applied this to my brand, tone of voice, service offering and er, everything else, that the magic happened. Here you’ll learn how to niche down like Bossy., and use our interactive worksheets to get super clear on your audience, so you build a brand and produce content they can’t resist.

LESSON #2

COMPETITOR REVIEW + SPECIAL SAUCE

Like the college football team, we plan to eliminate the competition. For the sake of doing everything completely opposite to them, we’ll identify who they are and find out what they’re up to.

Knowing your industry back-to-front can help you to pinpoint what your competitors do well, capitalise on any opportunities they might have missed, and even uncover your special sauce (aka, the literal key to standing out and selling more). In this lesson, you’ll use my worksheets to research and analyse the competitors in your space, which will clarify what makes you unique, and how you can use it to tweak your business for better results. I’ll even show you how I analysed my own industry to build the standout brand I have today.

LESSON #3

BOSSY. BOLD BRAND DESIGN

This is one class you don’t want to miss. Work through the Bossy. Brand Quiz to unpack your business, define your personality traits and assemble the building blocks of your brand. Aka, the basis of your tone of voice.

A student-favourite of Bossy. Copy College, this lesson uses my own branding processes, developed over 7 years and used to build my own business and countless others. Building a bold brand it’s all about creating an authentic, aligned and attention-grabbing business that excites you, and attracts your ideal audience. Work your way through 4 exercises — special sauce, brand quiz, brand personality principles and lastly, bold brand checklist — to design a strong, sustainable and successful business that feels like you.